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Pencil

AI video ad generation for performance marketing

4.2
320 reviews 80% would recommend
✓ Free plan available Cloud (SaaS)
Free to Start

Subscription (Monthly/Annual)

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What is Pencil?

Pencil uses AI to generate video ads and predict which creatives will perform best. Speed up your creative process and improve ad performance with AI-powered video generation and optimization.

Key Features

  • AI Video Ads: Generate video ads automatically
  • Performance Prediction: AI predicts winner ads
  • Creative Automation: Scale ad production
  • Brand Guidelines: Stay on-brand
  • Ad Insights: Learn what works
  • Platform Ready: Optimized for TikTok, Meta, YouTube
  • Iteration: Quickly create variations

Best For

Performance marketers, DTC brands, and agencies running video ad campaigns who need to iterate quickly on creative.

Top Features

  • AI ad generation in under 3 minutes
  • 84% accuracy predicting winning ads
  • Direct integrations with Meta, TikTok, YouTube
  • Adobe Firefly Services integration
  • Free stock music, images, and video
  • No-train data privacy policy

User Ratings

Ease of Use
4.3
Customer Service
4.0
Features
4.4
Value for Money
3.8

Pros

  • • Fast ad creation (2-3 minutes per ad)
  • • Accurate performance predictions
  • • Strong data privacy protections
  • • User-friendly interface
  • • Good for video and static formats

Cons

  • • Best for brands with existing ad spend
  • • Learning curve for new users
  • • Limited brand voice customization
  • • Relatively quiet user community

Best For

Performance marketers, DTC brands, and agencies running video ad campaigns who need to iterate quickly on creative.

Features

Feature information coming soon.

Pricing

Free

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Try it out

  • 6 ads guided experience
  • Basic features
Get Started
MOST POPULAR

Starter

$79 month

For small teams

  • 50 exports
  • 1 brand
  • Predictions & insights
Get Started

Pro

$179 month

For agencies

  • More exports
  • Creative strategist access
  • Advanced features
Get Started

User Reviews

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Product Details

Vendor Pencil
Founded 2018
Headquarters Singapore
Company Size 51-200 employees
Deployment Cloud (SaaS)
Mobile Apps No
Free Tier Yes
API Yes

Support Options

Email Support Chat Support Help Center

Training

Documentation Onboarding Best Practices Guides

Integrations

Meta, TikTok, YouTube, Google Display, Adobe Firefly

Category

AI Marketing Tools

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